Thursday, 10 April 2014

Digipak Deconstruction: Gotye- Making Mirrors

Album: Making Mirros
Artist: Gotye
Year: 2011
Genre: Indie Rock
  • Large, prominent geometrical watercolour painting, provides repeated theme for rest of album art and coincides with all of Gotye's previous album covers/themes
  • Artwork reflects theme of 'Making Mirrors'- symmetrical and geometrical shapes
  • Background has the appearance of vellum, hinting to a bygone era, historical?
  • Colours alternate between strong/vibrant and subdued/washed-out
  • Name of artist does not take centre stage, added as almost an afterthought, conforming to indie conventions
  • Also conforming- painting made by Gotye, does not feature his, or anyone-elses face, as is common in most mainstream album art
  • Same background as the font, vellum -like
  • Similar cursive script- makes it appear like handwriting
  • Tracklist ordered to the centre, with each new word capitalized, numbers for the tracks are not given
  • Lots of space given, nothing detracting from the printed words
  • Barcode, record label






                                                                                                                

  • The digipak booklet and CD skin bear the same watercolour pattern as the album art
  • Booklet contains lyrics, with each page continuing the geometric pattern, but only in one colour, either green, blue, purple or orange.
  • All made from recycled paper- artist has stated cares about environment
  • CD and booklet in separate paper pockets
  • No artist image, wants people to focus on his music rather than him as a persona


  •  Centerfold of digipak echoes other pattern, but is subtly different
  • Colours are darker and more ominous, actual tint is limited to green and blue/purple with washed-out orange
  • Pattern is asymmetrical, appears more sinister, emphasis on spikes and sharp edges
  • Perhaps a reflection of the darker tone of some of his songs?
  • All panels are relevant and cohesive together, make sense
  • Artist's face does not appear once in the whole album

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